EPQ

The advert opens with a stop motion animated sequence where a model version of the Mini drives down the village street before  parking outside flashing the lights and sounding the horn to alert their family that they have bought the new car. The opening being shot in stop motion with a model version markets the mini as the playful family car leaning into it's small size (considered miniature compared to the family cars at the time. The playful nature is also added to through the use of upbeat music that sounds like it's from a kids tv show. The advert then transitions to live action where we see the Mini driving along country roads before showing the cars engine and how its mounted horizontally to allow for more space in the cab of the car so 4 people can "comfortably" sit in the car and still carry loads of luggage. This advert is clearly aiming at families looking for a car that fits all of them with room to spare for luggage or shopping.  The advert shows how the c...

 The advert opens on a gecko on the road amongst regular city markings before panning up as the 2008 passes to reveal the road is actually in the middle of the desert rather than a cityscape. As the car drives along were are shown things that would happen in a city only with a desert twists; there's some old ladies feeding birds (vultures), people emerging from the subway (a cave), people crossing the road ( with someone walking a Fennec Fox in place of a dog), a pair of window washers ( washing a rock tower), a man blowing sand onto the road ( or off it's genuinely hard to tell what he's meant to be doing its just a way of shoehorning in the car can drive on sand) , and a guy using a cactus as a bike stand. This creates quite a surreal advert culminating in the reveal of the rock city behind at night as the 2008 continues its journey. This is all to fit the tagline of "see the city in a different light" and the idea that a car can change the way you see things an...

 Advert opens with people playing basketball in a rather claustrophobic blue court. The Camera is very active panning around the players before shooting upwards looking down ( Judging by the movements this is using an FPV drone). When the drone shoots up it reveals the court to be in an alleyway. The court being in  an alley and opening the video links with the title of the advert " Space Reinvented". This can be seen as linking to two things, number one is this is the reinvention of the Ford Puma, a sports compact discontinued in 2001, the new Puma is a crossover rather than a sport compact like the old version. The second link is to the change to the boot-space with the new Puma with it having a lot of storage space for a boot its' size.  The entire advert is centred around marketing the storage capacity of the puma with Ford using the space in between the powertrain as storage space rather than leaving it empty. This can be seen as well through the sentence of " T...

  Brief History of Car Advertising ·         Winton Motor Company produced the first newspaper advert for car advertising with the Main line of the Article being “Dispense with a horse”. ·           Early car adverts had to persuade people to swap their horse and carriage for a car, so they mainly talked about the safety and elegance of cars. ·         As the popularity of the automobile grew, car adverts became more vibrant with large illustrations and bold statements such as “boss of the road”. ·         The need to sell the idea of owning a car was gone so it was now more about showcasing what that model could do and why you should buy it. ·         When Henry Ford’s infamous model t debuted in 1908 it was accompanied by advertising placements in Life magazine marketing the car as the first car that ...

 My Aims and Objectives for my EPQ project on car advertising are as follows; To gain a further understanding of advertising techniques and evaluate their effectives in the current era where information is just a click away online. To further improve my editing skills by creating a video as part of my final dissertation. Improve my researching skills and learn more about evaluating sources Gain a further understanding of car advertising specifically one's involving sports and rally cars as it will help me when it comes to my filmmaking course at university

 My monthly plan for my EPQ will be as follows; September To December : Research into the changes to car advertising on television from 1955 until 2020. Pick out adverts from the previous decades to analyse the media language and marketing techniques used. January to February : Perform Textual Analyses on the car advertisements I have picked out and post them on this blog. I will be analysing the media language in the videos and linking certain aspects to the changing economic states of the industry as well as how they tailor each advert to fit their intended target markets. March to May - write out my dissertation on my findings from my study into advertisements and create a video essay to present my findings. Once I have completed my dissertations and essay I shall start planning my evaluation.