EPQ

The advert opens with a stop motion animated sequence where a model version of the Mini drives down the village street before  parking outside flashing the lights and sounding the horn to alert their family that they have bought the new car. The opening being shot in stop motion with a model version markets the mini as the playful family car leaning into it's small size (considered miniature compared to the family cars at the time. The playful nature is also added to through the use of upbeat music that sounds like it's from a kids tv show. The advert then transitions to live action where we see the Mini driving along country roads before showing the cars engine and how its mounted horizontally to allow for more space in the cab of the car so 4 people can "comfortably" sit in the car and still carry loads of luggage. This advert is clearly aiming at families looking for a car that fits all of them with room to spare for luggage or shopping.  The advert shows how the c...

 The advert opens on a gecko on the road amongst regular city markings before panning up as the 2008 passes to reveal the road is actually in the middle of the desert rather than a cityscape. As the car drives along were are shown things that would happen in a city only with a desert twists; there's some old ladies feeding birds (vultures), people emerging from the subway (a cave), people crossing the road ( with someone walking a Fennec Fox in place of a dog), a pair of window washers ( washing a rock tower), a man blowing sand onto the road ( or off it's genuinely hard to tell what he's meant to be doing its just a way of shoehorning in the car can drive on sand) , and a guy using a cactus as a bike stand. This creates quite a surreal advert culminating in the reveal of the rock city behind at night as the 2008 continues its journey. This is all to fit the tagline of "see the city in a different light" and the idea that a car can change the way you see things an...

 Advert opens with people playing basketball in a rather claustrophobic blue court. The Camera is very active panning around the players before shooting upwards looking down ( Judging by the movements this is using an FPV drone). When the drone shoots up it reveals the court to be in an alleyway. The court being in  an alley and opening the video links with the title of the advert " Space Reinvented". This can be seen as linking to two things, number one is this is the reinvention of the Ford Puma, a sports compact discontinued in 2001, the new Puma is a crossover rather than a sport compact like the old version. The second link is to the change to the boot-space with the new Puma with it having a lot of storage space for a boot its' size.  The entire advert is centred around marketing the storage capacity of the puma with Ford using the space in between the powertrain as storage space rather than leaving it empty. This can be seen as well through the sentence of " T...