EPQ

  Brief History of Car Advertising ·         Winton Motor Company produced the first newspaper advert for car advertising with the Main line of the Article being “Dispense with a horse”. ·           Early car adverts had to persuade people to swap their horse and carriage for a car, so they mainly talked about the safety and elegance of cars. ·         As the popularity of the automobile grew, car adverts became more vibrant with large illustrations and bold statements such as “boss of the road”. ·         The need to sell the idea of owning a car was gone so it was now more about showcasing what that model could do and why you should buy it. ·         When Henry Ford’s infamous model t debuted in 1908 it was accompanied by advertising placements in Life magazine marketing the car as the first car that ...

 My Aims and Objectives for my EPQ project on car advertising are as follows; To gain a further understanding of advertising techniques and evaluate their effectives in the current era where information is just a click away online. To further improve my editing skills by creating a video as part of my final dissertation. Improve my researching skills and learn more about evaluating sources Gain a further understanding of car advertising specifically one's involving sports and rally cars as it will help me when it comes to my filmmaking course at university